Illustration: modern Miami waterfront home with a pool and dock at twilight

Residential · Sell

List with conviction. Sell at the top of your range.

No template presentation. You get a real, data-backed valuation built around your specific home, marketing that positions it to win, and pricing grounded in live inventory and recent closes, so you sell for the most, with the least stress.

Seller toolkit

Know your bottom line before you list.

Estimates · your CMA net sheet is the real one

Your net, estimated

What you'd roughly walk away with at closing.

What you'd walk away with
≈ $478,000

$900,000 sale − $54,000 commission − $18,000 costs − $350,000 payoff.

Commissions are negotiable and agreed in writing up front; "other costs" covers title, taxes and fees and varies by deal. Before you list I'll prepare a precise net sheet, no surprises.

Pricing strategy, simulated

Where you launch decides how the market responds.

Launch prices use the $900,000 sale price from Net proceeds.

Maximum urgency

Priced under the comps, your home becomes the obvious deal on the market: showing volume spikes and multiple-offer dynamics become possible. It's the play when speed matters most. The risk: without competing offers, you can leave money on the table.

The sweet spot

Priced to what a real CMA says, you capture the first two weeks of attention, when serious buyers and their agents are actually watching. That window produces the strongest offers, and it's why launch pricing is the biggest lever you control.

Testing the ceiling

A stretch price can work in scarce segments, but expect fewer showings and a longer runway, and know that the launch window's attention gets spent either way. If we try it, we agree on the evidence that triggers a reprice before we list.

Hope pricing

Priced well past the comps, the listing goes stale: buyers' agents screen it out, showings thin, and the days-on-market clock starts working against you. Price cuts then chase the market down. It usually nets less than pricing right on day one.

A qualitative read on typical market behavior. The biggest lever you control is the launch price. "Market" means what a real CMA says, not an online estimate.

Work back from your close date

When to start, if you want to close by…

Your runway
  • Start prep about 14 weeks before closingdeclutter, punch-list fixes, staging call, pro photos (~2 weeks)
  • Launch about 12 weeks beforeMLS + portals + my network, or quietly off-market
  • In contract about 5 weeks beforemarketing window typically 4–8+ weeks, segment dependent
  • Close on your datecontract-to-close typically 4–6 weeks financed, faster cash

Typical ranges: prep ~2 weeks, marketing typically 4–8+ weeks depending on segment and pricing, contract-to-close typically 4–6 weeks financed (faster cash). Your pocket of the market may differ; I'll map your exact runway on a call.

Educational estimates, not financial advice. Your CMA and title company's net sheet are the real numbers. What's My Home Worth →

How it works

From valuation to closing, in five steps.

  1. Valuation & CMA

    I analyze your home against live inventory, recent closes and current demand in your exact pocket of Miami, then tell you honestly what it's worth, and why.

  2. Prep & stage

    I tell you which improvements actually move the price (and which don't), then coordinate professional photography that makes buyers fall first online.

  3. Launch & market

    MLS, the major portals, social, and my buyer, investor and international network, or quietly off-market if you prefer discretion.

  4. Offers & negotiation

    I vet buyers, negotiate from data, and structure terms that protect you, not just the highest number, the strongest deal.

  5. Close cleanly

    I manage inspections, the appraisal and every contingency to a smooth closing, keeping you informed at each step.

What you get

  • A free, data-backed home valuation, not a guess.
  • Pricing strategy aimed at the top of your range.
  • Professional photography and positioning.
  • Exposure to my buyer, investor and international networks.
  • The option to sell quietly, off-market, if you prefer discretion.
  • Clear communication and negotiation from offer to close.
Illustration: a staged waterfront living room set up for a listing photo shoot, with a camera on a tripod and a softbox light at golden hour

How I market your home

Seen by the right buyers, and priced to win.

Professional presentation

Staging guidance and professional photography so your home looks its best where it matters most, online, where every buyer starts.

Maximum exposure

MLS, the major portals, targeted social, and direct outreach to my buyer, investor and international network, your home in front of real demand.

Or sell quietly, off-market

Prefer discretion? I market privately to qualified buyers, no public listing, no days-on-market clock, no neighbors knowing your business.

Off-Market Selling →

What's your home worth?

Priced on data, not a hunch.

A real Comparative Market Analysis tells you what your property is worth today, built around your home from live inventory, recent closes and buyer demand in your exact pocket of Miami. It beats any automated online estimate.

Before you list, I'll walk you through a clear net-sheet so you know your bottom line, with no surprises. Rough it in now with the net proceeds tool.

Sold · Listing side $3,650,000 1823 SW 2nd Ct · Holleman Park
Days on market
18
Closed
Sep 2025
Closed sales volume
$6.7M+
Closed deals on record
9

The firm's biggest close of 2025, 3.5× faster than the same home's previous sale.

All transactions from the Miami Association of REALTORS® MLS closed record (agent ID 3571606). Verify any of it. More closed off-MLS and in progress.

Seller FAQ

Questions sellers actually ask.

Not covered here? Ask me on WhatsApp or call 786-578-6900. Straight answers, same day.

What's my home actually worth?
More than an online estimate can tell you. I build a real Comparative Market Analysis from recent comparable sales, current competing inventory and demand in your exact area, then explain the range and the strategy behind it. Request a free evaluation.
How long will it take to sell?
It depends on price, condition and the segment. A well-priced, well-presented home in a liquid pocket can move quickly, while the luxury tier can take longer to find the right buyer. Pricing right out of the gate is the single biggest lever. Try the pricing simulator to see why.
What does it cost to sell?
Typical seller costs include brokerage commissions (negotiable and agreed in writing up front), title and closing fees, and any concessions negotiated with the buyer. Rough in your bottom line with the net proceeds tool, and before you list I'll walk you through a precise net-sheet, with no surprises.
Should I make repairs or stage first?
Only where it pays. Some improvements return more than they cost and some don't move the needle at all. I'll tell you honestly which is which for your home and your buyer, so you don't overspend before closing.
Can I sell quietly, off-market?
Yes. I can market your home privately to qualified buyers and my investor network, no sign, no MLS history, and we can always go public later. See off-market selling.
When is the best time to sell?
The right time is less about the calendar than your home, your goals and current demand in your area. If you have a deadline, the timeline planner shows the runway; I'll show you what's selling near you right now so you can decide with data, not a hunch.

Start here

Find out what your home is worth.

Send a few details and I'll prepare a real Comparative Market Analysis for your home, what it's worth today and the strategy to sell it for the most. No obligation, ever.

Enrique Ponte Ojeda on a balcony overlooking the water in Miami
Let's get you the most for your home.Grab a free, no-pressure seller call. I'll walk you through your value, the market, and exactly how I'd sell your home.
Enrique Ponte Ojeda
Licensed Florida Real Estate Agent · Carmona Realty Group

What you'll get back

  • A real, data-backed value range, not an automated guess.
  • A clear net-sheet so you know your bottom line.
  • A pricing & marketing plan tailored to your home.
Call / Text786-578-6900 Emaileponteojeda@gmail.com